Content and PR Officer

Accountable to:

Head of Sales & Marketing

Liaison with:

  • Senior Managers
  • Business Development Team
  • Tenants, Landlords and Agents
  • Board members and employees of The Dispute Service Limited (“TDS”)
  • Other interested bodies
  • General public
  • Job summary:

    Accountable for:

    Content and PR strategy, execution and reporting including writing/reviewing all content and copy including but not limited to press releases, articles, blogs, newsletters, and publications to raise The Dispute Service’s profile with press, stakeholders and new and existing customers. Acting as a key contact for media enquiries and reactive media responses. Conducting policy related research; and assisting with digital media activity.

    Job summary:

    Being responsible for TDS’s content strategy and press coverage, to ensure that its profile as the voice of authority on deposits and deposit disputes is highlighted.

    This is a varied and exciting role and requires a positive, flexible, and hardworking person able to handle a variety of tasks.

    Press Officer must be able to prioritise a busy workload accordingly and keep up to date with relevant changes in the private rented sector and company activity.

    The location of the role is based at TDS’ offices in Hemel Hempstead, but some home/remote working may also be considered. Travel and overnight stays may be required as part of the role.

    No job description can cover every issue that might arise, and the post holder is expected to carry out other duties from time to time, broadly consistent with those listed below.

    PRINCIPAL RESPONSIBILITIES

    Key role

    • Responsible for researching and writing accurate and comprehensive copy.
    • Managing a well thought out content marketing strategy with measurable results.
    • Creating a clear Tone of Voice (TOV) guide and being the gatekeeper of the TDS TOV.
    • Producing, distributing, and monitoring high quality press releases.
    • Writing engaging articles.
    • Writing engaging website copy including blogs, FAQs, page content, case studies considering SEO and CTAs with measurable results.
    • Contributing to newsletters.
    • Copywriting for publications.
    • Researching developments in the private rented sector.
    • Weekly and monthly reporting on effectiveness on content marketing strategy and PR.
    • Assisting with digital media activity.
    • Competitor analysis and research.
    • Customer insight including, but not limited to, polls, surveys, case studies, review, and testimonials.
    • Research, identify, extract, and collate relevant statistics to support copywriting and PR activities.

    Raising TDS profile with press and key stakeholders

    • Media monitoring, news analysis and coverage evaluation.
    • Develop and implement proactive PR and editorial opportunities to raise the profile of the organisation,
    • Manage queries from journalists and others.
    • Proactively seeking PR opportunities.
    • Proactively seeking positioning opportunities for TDS including business awards.
    • Researching and developing story ideas and communication plans to help promote key messages.
    • Ensure The Dispute Service meets its performance targets for press coverage.

    Keep up-to-date with latest developments in the private rented sector

    • Ensure that any prospective changes in the private rented sector are researched early.
    • Creating company briefings on any prospective/new changes in the PRS.
    • Write reactively to potential changes in the private rented sector.

    Liaise with Business Development Team weekly regarding projects being worked on

    • Attend weekly marketing and sales scrums with Business Development and Marketing Executives.
    • Use smart sheets (and/or any other BD tools) to keep schedule in sync with other projects being assigned.

    Keep Executive up to date with developments

    • Produce a brief monthly report outlining what has been published with coverage report for Executive.
    • Produce a brief weekly round-up report of effectiveness of the content marketing strategy.

    Collaboration

    • Work with other colleagues to adopt new approaches to promoting TDS as a company.
    • Work closely with the business development team to manage releases.

    Training Events

    • Attend as necessary conferences, seminars and training courses organised by external bodies to improve knowledge and understanding.

    General

    • Carry out the role in a manner which will raise TDS’s profile through high press coverage.
    • Act as a key contact for media enquiries.
    • Undertake any other duties as may reasonably be required by a member of the TDS Leadership team or Executive department.
    • Keep abreast of developments in the private rented sector.

    Equal Opportunities

    • Implement TDS’ Equal Opportunities Policy in respect of TDS’ dispute resolution functions, ensuring that all policies and procedures are in accordance with good equal opportunities practice.

    PERSON SPECIFICATION

    Essential characteristics

    Job Knowledge

    • Must be able to demonstrate practical knowledge and experience of:

    • minimum 1 years’ experience in a journalistic role (applicants will need to provide evidence of their portfolio of publications written).
    • digesting large volumes of information in electronic format.
    • analysing data, reaching conclusions, making recommendations; and presenting clearly and concisely both orally and in writing.
    • Microsoft Word, Excel, & Outlook.
    • dealing with professionals in different spheres of activity.
    • Knowledge of the private rented sector is desirable, however an ability to learn quickly and showing a willingness to learn is just as desirable.

    Communication

    • Must be able to present information clearly and concisely, both orally and in writing.
    • Must possess good interpersonal skills, communicating effectively to advise and inform colleagues, TDS members and other stakeholders.

    Equal Opportunities

    • Must be able to demonstrate a commitment to equal opportunities in relation to the work of TDS Ltd.

    Key Competencies

    • Must have excellent writing and editing abilities.
    • Must be able to work unsupervised.
    • A high level of accuracy and attention to detail is priority.
    • Must be able to handle a range of different tasks simultaneously and prioritise a heavy workload.
    • Must demonstrate common sense and good judgement.
    • A flexible attitude to work is essential.
    • Must be willing to study for the Propertymark Technical Award in Residential Lettings/Deposits Management.
    • Must be able to identify with the aims and objectives of TDS.

    Desirable characteristics

    • Preferably educated to degree level.
    • Demonstrate a practical knowledge and experience of:
    • administration systems.
    • the work of residential lettings agents.
    • interest in housing issues, particularly the private rented sector.

    Required behaviours and attitude

    Applicants must be able to:

    • handle a range of different tasks simultaneously and prioritise a heavy workload.
    • demonstrate common sense and good judgement.
    • have a flexible attitude to work.
    • work unsupervised.
    • identify with the aims and objectives of TDS.
    • demonstrate behaviour types in accordance with The Dispute Service’s behaviour and attitude requirements (The 8 C’s):
    • really care about our customers;
    • are curious about the work we do;
    • embrace change positively;
    • always co-operate with colleagues;
    • seek to cultivate success within your team;
    • ensure you challenge the status quo;
    • are committed to excellence in all that we do;
    • help create a great place to work.

    How to apply

    If you think you are suitable for the role, please send your CV and cover letter explaining your suitability for the role, or send a request for the full job description, to:

    • Josanne Leon, Head of Human Resources
    • Email: josanne.leon@tenancydepositscheme.com